PRODUCT STRATEGY & EXPERIENCE DESIGN
Shaping consumer-facing products through user insights, strategy, and collaboration.
Teams I’ve partnered with
The New York Times
Marriott International
Bright Horizons
Real Page
TB12
Precisely
selected Work
The New York Times
Research | Strategy🔒 Available upon request
Marriott Meetings Impact Report
Research | Strategy | UX Design | Product Design🔒 Available upon request
HomeWiseDocs
Research | Strategy | UX Design | Product DesignTB12 Sports
🔒 Available upon request
UX Research | Strategy | UX Design Experience
Research & Strategy Lead
Imarc, LLC
July 2021 - Present
Lead product and web strategy and roadmapping collaboratively with product, design, and engineering teams for key account and strategic clients.
Lead research and discovery for mobile and web experiences through interviews, interactive workshops, benchmarking, behavioral analysis, usability testing, prototyping, and experimentation.
Translate complex user and business needs into actionable requirements, experience flows, and prototypes.
Regional Account Manager
adidas America
April 2018 - February 2020
Translated consumer insights and sales analytics into seasonal product strategies and digital merchandising decisions across ecommerce and in-store touch points.
Partnered with brand marketing teams to develop localized marketing activations and digital content strategies for key accounts, aligning brand narrative with consumer engagement goals.
Running Specialty Account Manager
adidas America
February 2012 - April 2018
Managed a portfolio of specialty footwear and sporting goods accounts across the Northeast, developing deep expertise in the specialty retail consumer, channel dynamics, and brand positioning.
Built long-term account relationships grounded in consumer insight, product knowledge, and shared business goals, achieving 123% territory growth in 2015 and 26% CAGR over five years.