Featured Projects
Led UX research and experience strategy to consolidate two digital tools into a unified consumer-facing experience, contributing to a +102% increase in user engagement. Designed and executed stakeholder research to capture mental models and inform experience direction.
The New York Times
Led iterative UX design and concept development for a consumer-facing document ordering platform, working within an established design system in Figma to produce developer-ready concepts across a two-week iterative cadence. Validated design and content decisions through moderated usability testing.
HomeWiseDocs
Designed and executed a card sorting study to help TB12 recategorize their website navigation with a more customer-focused information architecture strategy. Synthesized participant groupings into IA recommendations that aligned navigation structure to user mental models rather than internal organizational logic.
TB12 Sports
Lead discovery, and concept design for Marriott’s meeting sustainability reporting tool and customer facing report.